Ferrari Defies Tradition with ‘Polarising’ Five-Seat €550,000 Debut EV

In a radical departure from its heritage of roaring internal combustion engines, Ferrari has officially pulled the curtain back on the Luce, its first-ever fully electric vehicle. Priced at a premium €550,000 (including taxes), the groundbreaking five-seater marks a bold gamble to capture an entirely new demographic of ultra-wealthy tech consumers, deliberately sidelining traditional “petrolhead” purists.

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